and individuality. Inspired by the killer whale, the brand needed a design system that conveys power, confidence, and a modern urban edge, appealing to a fashion-forward audience.

The project began with an in-depth exploration of contemporary streetwear trends, competitor brands, and target demographics. We aimed to capture the essence of the Orca—its sleek, commanding presence—while translating that into a distinctive brand identity.

The logo design reflects movement and strength, featuring clean, bold lines reminiscent of the Orca’s sleek silhouette. Typography was carefully chosen to complement the logo, balancing modern minimalism with assertive character, making the brand instantly recognizable.

Beyond the logo, we created a complete visual system, including social media templates, post designs, and promotional materials. Each asset maintains consistency with the brand’s identity while providing flexibility for different campaigns and platforms. The color palette combines deep oceanic blacks and grays with contrasting accents, emphasizing both sophistication and energy, mirroring the intensity of the Orca itself.

The final result is a cohesive, versatile, and visually striking identity that positions Orca Clothing as a strong, confident, and stylish urban brand. The identity resonates with a youthful audience seeking fashion that makes a statement, while ensuring every touchpoint—from the logo to social media posts—reinforces the brand’s powerful narrative.